So Coke Cola has developed a new PET bottle, with a lower profile bottle cap.  The new bottle cap is an amazing tactile experience that will help enhance the dominate beverage manufactures position.
A cap of the bottle could be considered a small trivial element to put much though into.  But Coke has finally developed something […]

I’ve noticed that one of the ‘nicer’ patio’s in downtown is all but deserted virtually all day long.  The patio in question is located at College Park in a beautiful, isolated part of square - removed from street traffic.  The patio also gets late afternoon summer sun, a rarity in Toronto.   But there’s something […]

This applies to all fields, but I’ll focus on something we commonly encounter and that’s the wobbly table at a coffeeshop or restaurant.
Will it make or break your enjoyment whilst sitting there alone or with company? No. But it’s an annoyance that we all appreciate, and surely most people must wonder - “can’t they fix […]

Second class citizen on a second world airline is how I would describe my recent experience with American Airlines. Frumpy staff on dumpy planes. Maybe a bit of their bitterness was advance knowledge of upcoming layoffs but for a consumer the downtrodden attitude towards providing customer service was highly noticeable. […]